An Innovative Car Insurance Contest
Every car insurance company strives to lessen the risks associated with a car accident. That explains why car insurers have put their support behind efforts to encourage the use of seat belts. Insurance agents know that seat belts save lives.
Still, a number of adults drive around without the added safety of seat belts. They simply refuse to "buckle up." That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim's face appears next to his winning poster.
What figure or statement appears on that winning poster? That poster has caricatures of a family riding in a car. Above their red car are the words "Buckle Up." Below their car is the warning "Be Safe." A pair of arms seems to be holding the car in a safe embrace.
A second picture shows the grand prize winner in the category of "computer generated posters." No picture hints at what judges hope to see in any video entry. This is the first year that the contest has included that extra category.
Despite the "mystery" surrounding the expectations for the entered videos, car insurance agents can assume that each contestant is sure to acquire a marked awareness of seat belt safety.
Still, a number of adults drive around without the added safety of seat belts. They simply refuse to "buckle up." That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim's face appears next to his winning poster.
What figure or statement appears on that winning poster? That poster has caricatures of a family riding in a car. Above their red car are the words "Buckle Up." Below their car is the warning "Be Safe." A pair of arms seems to be holding the car in a safe embrace.
A second picture shows the grand prize winner in the category of "computer generated posters." No picture hints at what judges hope to see in any video entry. This is the first year that the contest has included that extra category.
Despite the "mystery" surrounding the expectations for the entered videos, car insurance agents can assume that each contestant is sure to acquire a marked awareness of seat belt safety.
About the Author:
The Car Insurance for Young Drivers Guide was established to help people learn about the various aspects of car insurance. One of the aspects discussed is the best way to get reduce risks for teens.
You like it? Share it!
posted by SolveItQuick at
11:14 AM
0 Comments:
Post a Comment
<< Home